I make your website + traffic = profit
BELOW, A 5-MINUTE INTRODUCTION:
AFTER 25,000 HOURS OF WORKING ON MY CRAFT, I BOILED DOWN WHAT I'D LEARNED. MACMILLAN PUBLISHED IT.
watch my book launch:
FELLOW LONDONER? YOU CAN FIND MY PAPERBACK AT:
KINDLE & PAPERBACK:
My Model: A.I.D.A.
“Put that coffee down!” The inspiration came from an Alec Baldwin scene my Los Angeles PR agency boss showed me in ’07. Yet much of the attention span psychology I use at the top of this website funnel began when I was learning to predict human behaviour as a teenage street magician in Vancouver.
To reach & convert your market, AIDA guides the strategy:
What’s the best traffic source(s) to
get the attention of your market?
INTEREST [1st visit]
Now that they are on your website for the
first time, can you increase their interest?
DESIRE [repeat visits]
Is there a legit reason for people to
return to your website multiple times?
ACTION [the profit]
Does traffic on your site convert to profit?
Via leads / sales / brand top-of-mind-awareness?
LARGER CLIENTS I'VE APPLIED AIDA TO IN THE LAST FEW YEARS:
Don’t speculate what to do online.
Let me SWOT and show you your traffic and website performance.
Discover which traffic funnels to use (and reverse-engineer your competitors’); polarise your pitch + brand + website; map AIDA to your marketing process.
Ready to execute? You just need the right brief + the right people. Tap my experience. I’ll create an informed brief, advise on budget, and recommend/audit suppliers.
Let’s see if I can weave your words and views into a high-performance website.
Since producing my first website in 2011, I’ve been banging my head to get the process right. I've made a lot of mistakes, danced with burnout, reworked my approach, learned what things should cost and how long they take, and what to avoid.
Strategy to execution requires capability. So over the years I've tested various suppliers and found a handful of effective project managers, designers, developers, photographers, videographers, copywriters—all the people you need.
Want to peek at some of the websites I’ve produced? Email me for examples.
*Only for clients after a digital strategy
Once you’ve launched your new website, it’s time to execute the traffic strategy and scale website attention.
Over the years I’ve nurtured a network of suppliers across five traffic channels: Paid, Press, Social, Search, and Direct. I never recommend anyone I haven’t worked with. I can either introduce you—or manage the campaign for a price.
If there’s enough data to forecast profit from your existing funnels,
I offer performance pay.
And PS. I never add supplier margins.
Get a piece of My Brain
EACH MONTH I WRITE ONE NEWSLETTER* FOR BUSINESS OWNERS THAT FOCUSES ON EITHER:
☞ Types of traffic you should consider
☛ How to improve website performance
*This is the only place I publish regular strategic insights
Let me earn your trust so you open my emails - and tell your mates.
If I fail to impress, unsubscribe with 1 click.