my craft: traffic + website = profit
BELOW, A 5-MINUTE INTRODUCTION:
AFTER 25,000 HOURS OF WORKING ON MY CRAFT, I WROTE DOWN WHAT I LEARNED. MACMILLAN PUBLISHED IT.
view the book launch:
IN THE UK? YOU CAN FIND MY PAPERBACK AT:
KINDLE & PAPERBACK:
My Model: A.I.D.A.
I've been using AIDA for a decade.
It's an old school sales funnel that's been around for over 100 years.
Through trial & error I tweaked it to work online:
To reach & convert your market, AIDA guides the strategy:
Unromantically, what are the best traffic source(s)
to bring the market to your website?
INTEREST [1st visit]
Now that they are on your website, does your
content keep their interest from the 1st page?
DESIRE [repeat visits]
Can you create enough value & brand trust
that your market returns to your website?
ACTION [the profit]
Does all the traffic result in
leads, sales, or market awareness?
LARGER CLIENTS I'VE APPLIED AIDA TO IN THE LAST FEW YEARS:
Get a piece of My Brain
EACH MONTH I WRITE ONE NEWSLETTER* FOR BUSINESS OWNERS THAT FOCUSES ON EITHER:
☞ Types of traffic you should consider
☛ How to improve website performance
*This is the only place I publish regular strategic insights
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Office: Jericho Chambers, 12a Charterhouse Square, London. Copyright 2017 by Filip Matous Limited - Terms & Privacy - Contact Me