my craft: traffic + website = profit

BELOW, A 5-MINUTE INTRODUCTION:

AFTER 25,000 HOURS OF BANGING ON MY CRAFT, I WROTE DOWN WHAT I LEARNED. MACMILLAN PUBLISHED IT.

view the book launch:

IN THE UK? YOU CAN FIND MY PAPERBACK AT:

KINDLE & PAPERBACK:

My Model: A.I.D.A.

I've been using AIDA for a decade.
It's an old school sales funnel that's been around for over 100 years.

Through trial & error I tweaked it to work online:

To reach & convert your market, AIDA guides the strategy:

ATTENTION

Unromantically, what are the best traffic source(s) 
to bring the market to your website?

INTEREST [1st visit]

Now that they are on your website, does your
content keep their interest from the 1st page?

DESIRE [repeat visits]

Can you create enough value & brand trust  
that your market returns to your website?

ACTION [the profit]

Does all the traffic result in
leads, sales, or market awareness?

LARGER CLIENTS I'VE APPLIED AIDA TO IN THE LAST FEW YEARS:

Get a piece of My Brain

EACH MONTH I WRITE ONE NEWSLETTER* FOR BUSINESS OWNERS THAT FOCUSES ON EITHER:

☞ Types of traffic you should consider
☛ How to improve website performance

*This is the only place I publish regular strategic insights
Let me earn your trust so you open my emails - and tell your mates.
If I fail to impress, unsubscribe with 1 click.

Office: Jericho Chambers, 12a Charterhouse Square, London. Copyright 2017 by Filip Matous Limited - Terms & Privacy - Contact Me