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Breakthrough Advertising Summary

Video focuses on the strategy chapters (1, 2, 3, 5) that inspire these copywriting mental models 👇

0:00 

Why is Breakthrough Advertising so expensive—and who’s it for?

 

1:21 

Eugene Schwartz’ most important point:

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4:08 

MARKET DESIRE

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• scale

 frequency

 intensity

 

6:23 

5 Levels of 

MARKET AWARENESS

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🔥 brand & desire aware 

😊 brand aware 
🙂 desire aware 
🤔 needs aware 
❌ unaware

 

10:49 

5 Stages of 

MARKET SOPHISTICATION

E.g. Cigarette filters

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🌱 brand promise 
  ⮑ claim superiority

   ⮑ new mechanism
    ⮑ mechanism superiority
     ⮑ death 💀

 

15:16 

Recommended chapter reading order

 

NB. Explanations used in this video are inspired by the frameworks within—but remixed through personal application over two years.

 

Download the free Breakthrough Advertising inspired Frameworks PDF:

Enjoy!
Filip

 

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