Breakthrough Advertising Summary
Video focuses on the strategy chapters (1, 2, 3, 5) that inspire these copywriting mental models
Why is Breakthrough Advertising so expensive—and who’s it for?
Eugene Schwartz’ most important point:
5 Levels of
brand & desire aware
5 Stages of
E.g. Cigarette filters
⮑ claim superiority
⮑ new mechanism
⮑ mechanism superiority
Recommended chapter reading order
NB. Explanations used in this video are inspired by the frameworks within—but remixed through personal application over two years.
Download the free Breakthrough Advertising inspired Frameworks PDF:
PS. Fancy my next summary? Join my newsletter.